2023 UNH Digital Marketing Conference (2024)

PDT-BusMK-40

2023 UNH Digital Marketing Conference

PDT-BusMK-40

2023 UNH Digital Marketing Conference

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  Matt Withington

  Matt Withington is the Head of the Truly Hard Seltzer brand and the 2022 Ad Age Brand Marketer of the Year. As a marketer, Matt believes in the power of bold creativity and cultural connection to drive brand relevance and growth. Prior to leading the Truly Hard Seltzer brand, Matt served as the Head of the Samuel Adams beer brand and was a key architect of the ‘Your Cousin From Boston’ campaign. Matt holds two master’s degrees, an MBA from the University of New Hampshire and an MS in Integrated Marketing Communications from Northwestern University.

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  Rachel Ballatori

  RachelBallatori is the Founder and CEO of Mill+ Co., a female-led advertising collective specializing in brand strategy and creative storytelling.Mill+ Co.iscurrently based out of Manchester, NH, has served over 40 global clients in nearly 5 years (and growing), has two full-time employees (and growing), with a team of 150 vetted freelancers (93% female) covering all types of advertising and creative services.Rachelattended Johns Hopkins University to achieve degrees in Psychology and Entrepreneurship & Management, while competing on the Division 1 Women's Lacrosse team as a 2-time captain. She is an active member of the New Hampshire Tech Alliance, currently serves as the head of marketing for the Board of Directors to the Canandaigua Lake Wine Trail in Canandaigua, NY, and is a member of both the Development Committee and the Board of Directors to the SEE Science Center in Manchester, NH.

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  Elisabeth Holden

  Liz Holden is the Assistant Director of Digital Marketing at the Appalachian Mountain Club (AMC), where she manages email marketing, and paid advertising and contributes to the organization’s marketing and content strategy. Prior to her 7 years at AMC, Liz previously worked in communications roles at the Initiative for a Competitive Inner City and Duke University. Liz has an M.A. in Urban and Environmental Policy and Planning from Tufts University and a B.A. in English and a B.S. in Environmental Conservation from UNH. Liz lives in Salem, MA, with her husband and daughter and is an avid hiker, skier, and paddler.

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  Brad Solomon

  Brad Solomon co-founded SC Digital with Matt after spending 15 years in the retail and digital automotive space. Earning his MBA from University of New Hampshire in 2013, Brad has always been obsessed with personal and professional success, and takes a ton of pride in helping his clients achieve it. Brad lives in Dover, NH, with his wife Jennifer and two children, Jewel and Harper.

  Brad was recently named as one of The Union Leader's 40 Under 40, Class of 2023.

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  Marlana Trombley

  Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.

  She currently is the VP of Marketing at Orbit Group.

  Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

  Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.

  Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

  Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, their son Luca, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!

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  Alec Newcomb

  Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, co*ke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

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  Fred Schall

  Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade.In 2009 he became the Co-Owner of Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.

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  Christine Lee

  Christine was born in Hong Kong but spent most of her childhood in New Hampshire. She's lived all over the United States, but nothing feels like home as much as the forests of New England. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves being a part of HubSpot Academy as one of their Inbound Professors. Christine gets to educate thousands of learners on email marketing, automation, and HubSpot integrations. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

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  Chris Battis

  Chris is the Sr Solutions Architect at Jasper.He is passionate about leveraging technology to solve problems & increase productivity. A tech executive with 12+ years of experience in the delivery of technical services and deploying growth strategies. Prior to Jasper, Chris was Director of Technical Services for HubSpot. He has managed cross functional global teams of 5-120+ with budgets exceeding $3M. His specialties include Go-to-Market Strategy, SAAS Economics & Operation, Digital and Inbound Marketing, SEO & Social Media Optimization, Digital Asset Marketplaces, Data Analytics and Customer Onboarding.

PDT-BusMK-40

2023 UNH Digital Marketing Conference

PDT-BusMK-40

2023 UNH Digital Marketing Conference