Darren Silverman on LinkedIn: LinkedIn Network shoutout to Eric Martindale. Those who follow Eric (and… (2025)

Continuous Learning, especially in the eCommerce space is critical for success.I invested my time this week attending the Cleveland Research Company eCommerce Conference in San Diego. I’ve not attended this in the past couple of years, and I realize why it’s such a high value event, that needs to be on my calendar every year. The team at CRC does a great job weaving their own excellent content together with Speakers and panels on the topics that are top of mind to many eCommerce leaders. Couple that with the valuable connections with peers, some that I’ve known for years and new ones as well.Some of the content was so spot on, I was dropping projects on my team in real time during the presentations (yes of course they love that! 🙄). And have a list of key follow up with various connections from the event.Big Topics that were well presented: - ASIN indexing for relevant keywords, especially ones your targeting with paid ads. - Consumer and retailer Outlook – CRC always has excellent perspectives- Retail Media evaluation and attribution- Content strategies that engage your organization around the same goals - Consumer – Product - discovery - shopping behaviors that really validated some current projects we’re working on.All in all well worth time, and I believe the few hundred of us in attendance now have a leg up on the rest of you!! 😉

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Congrats to the Petmate creative team!

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Looking forward to the insights, education and connections coming up at the CRC event in San Diego this week. Let me know if you will be there!Great chance to catch up.

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I’ve said it here before, but just about every agency relationship I’ve launched has been what I believe those agencies consider an “inbound lead”. The value of LinkedIn and the amazing CPG + ecommerce industry is the ability to share content build connections and to see how leaders interact in the community and with their team members. It truly helps put a shine on those that we want to work with when the time comes for a change in resources. When you go through the review and quote process you focus on competency and value, but also how you think your teams will work together. The home run is when an agency does great work and your teams and theirs just click and deliver. We’re so fortunate to have multiple relationships like that, including Jason Landro and his team at Nectar. Additionally, some agency leads take you golfing or to great seats at a sporting event… Jason invited me to work out at Lifetime fitness, early in the morning before our meeting. Non traditional but honestly great quality time talking business between sets, (and I’m certain we’re both better in the gym than on the golf course).

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Will Nitze you got some love from Eric Martindale this morning for your IQ Mix. Just happens my bar order (taking advantage of the anniversary special) arrived yesterday and I had added the IQ Joe Variety Pack just to try them. TBH been skeptical on this (scarred from too much Nescafé in College), but wanted to give it a shot. Some good coffee my friend. Enjoying the black right now and my wife the Hazelnut. 2 thumbs up from us! On your way to that $115M pay package and private jet! 😉Keep it up!

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Superzoo 2024!Petmate team is ready!Let’s Goooo!#petproducts#petsupplies#tradeshows

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Vegas in August!?! ☀️🥵🔥🐶Totally worth it if you’re there to meet the Petmate team. 🐾 😅

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✔ Chuckit! toys by Petmate ✔ Some adorable dogs✔ Beautiful Colorado setting. 💙 Love the joy our products bring to both pets and pet parents! 🤝 See some of you next week at Superzoo (Las Vegas) to talk about Chuckit! along with other great brands from Petmate!🗺 Booth 5649!

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